No longer confined to sweet flavors, the yogurt category is rapidly diversifying into a range of new salty and spicy segments.
Innovations in savory tastes gained traction around the world in 2016, propelled by consumers becoming more adventurous and afforded by rising disposable incomes.
According to the new Savoury Yogurt Innovation Report from Zenith Global, the US and Asia are key centers for growth, drawing inspiration from international cultures and cuisines to help consumers seeking healthier lifestyles.
“Dairy companies have also broadened the appeal of savory yogurts by promoting them for multiple uses,” said market intelligence director Esther Renfrew.
“Savory options in supermarket chiller cabinets offer great versatility as snacks, dips, salad dressing and cooking ingredients.”
“They offer a point of difference to excite the taste buds without excessive calories.”
With a broad positioning that appeals to adults, millennials and children alike and, with a growing variety of flavor combinations, the category has been successful at attracting new consumers and building loyal converts, Zenith reports.
“As health concerns widen, savory yogurt has strong potential for continued growth and new product development in 2017,” added Renfrew.
