Home Americas Americas: Rhythm Superfoods receives 2nd round of funds from 301 INC

Americas: Rhythm Superfoods receives 2nd round of funds from 301 INC

Rhythm Superfoods, an Austin-based company of organic and non-GMO plant-based superfood snacks, has closed a US$6 million Series D financing round with a lead investment from 301 INC, the new business development and venturing unit of General Mills.

Additional investors include Blueberry Ventures and the CircleUp Growth Fund.

The round was filled exclusively through CircleUp, the leading investment marketplace for consumer and retail companies.

This is the second round of funding Rhythm Superfoods has received from both 301 INC and the CircleUp Growth Fund since the start of 2016.

During that time Rhythm Superfoods has expanded distribution into new markets and channels, added a line of dehydrated Beet Chips to its plant-based, nutrient-dense snacks and grew to become the leading brand of kale chips in the market.

The additional funding will enable the brand to continue their growth, expand capacity, support sales and marketing initiatives as well as help drive innovation through new product development, all while positioning Rhythm Superfoods as the leader in the plant-based snack space.

Their most recent new product debut, Beet Chips, made quite a splash earlier this year, soon after the original 301 INC investment.

Rhythm Superfoods is currently available in more than 5,000 grocery stores in the US and retails for US$3.99 to US$4.99 depending on the product.

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