Customers can now design their meals according to their tastes and dietary requirements due to increased demand for customization in food served in quick service restaurants.
This, coupled with the rising demand for on-the-go food globally, is expected to contribute significantly to market growth during the forecast period, according to a report by Research and Markets.
A trend boosting market growth is the rise in demand for nutritious on-the-go breakfast options.
Quick service restaurant vendors are looking to add a nutritional boost to their on-the-go breakfast menu.
They are coming up with innovative and nutritious breakfast food with whey protein as the primary ingredient, which is an ideal source of energy to start the day and one of the most popular superfoods among consumers.
The report states growing innovation in the market and customization in the food menu are key growth drivers.
Customers in quick service restaurants need new flavors, combination food infused with bold flavors, and premium alternatives.
The demand for innovative and exotic flavored fast food is more prominent among the millennials.
In addition, they are looking for options to customize their food based on their calorie intake per day.
Further, the report states that one challenge that could hamper market growth is the threat associated with contamination of raw materials.
