Novozymes OneHealth and Matas (Denmark’s largest retail group within beauty, wellness and health) will produce a number of dietary supplement products.
These are unique health products with a documented effect, and the first product will be launched and sold on matas.dk and in Matas’ 262 physical stores during the summer of 2021.
For Matas, the goal of the partnership is to expand their portfolio within a rapidly growing health and healthcare market for, among other things, dietary supplements.
Novozymes has established the brand OneHealth to market solutions within human health under one umbrella.
Novozymes OneHealth develops products based on the principle of finding the most effective and unique solution to urgent global health problems.
Through the partnership with Matas, Novozymes will have access to user insights from the approximately DKK 1.6 million (US$0.26 million) members shopping via the loyalty program Club Matas.
This knowledge can be used as a central part in the development of several tailor-made health-promoting products.