Home Beverages Middle East: Alcohol-free spring water that is almost like wine

Middle East: Alcohol-free spring water that is almost like wine

Israeli startup company Wine Water launches O.Vine, an alcohol-free spring water infusion with the spirit of wine.

It brings an intoxicating aroma and refreshing taste to any table.

The new line will be launched at the Fancy Food Show in New York, US from June 30 to July 2, 2018.

Combining the benefits of healthful extracts wine grape skins and seeds with pure spring water, O.Vine is an all-natural, non-alcoholic beverage without preservatives or added colors.

Its color and ingredients are derived from red or white wine grape waste.

“Developing O.Vine was extremely challenging,” explains founder and CEO Anat Levi.

“Based on our winemaking expertise, we designed proprietary technology and specialized techniques.”

“These methods prevent oxidation – the main obstacle to keeping the beverage fresh and shelf stable – without alcohol and without preservatives.”

O.Vine was conceived in collaboration with Practical Innovation, Israel, the creative brain behind brands worldwide.

The team succeeded in developing clean, controlled process to prevent oxidation, all while maintaining the wine’s appealing natural color and aroma.

“When you are in the business of natural premium beverages, Mother Earth’s gifts such as spring water and soil are key factors in your success,” says Levi.

“So, it is only natural to do whatever you can to protect them.”

“All of my recent initiatives have leveraged sustainable approaches, which have mainly been producing eco-friendly products with a minimal footprint.”

“Drinking wine is a pure pleasure, but not all consumers are able to indulge due to its alcohol content,” she says.

“For example, it is recommended that pregnant women avoid alcohol entirely.”

“O.Vine imparts the wine sensation and awakens the memory of drinking wine.”

“The beverage delivers the health benefits of antioxidants – without the alcohol. Moreover, by upcycling the excess wine ingredients, the product is environmentally friendly.”

The O.Vine line features two still beverages and two carbonated drinks, which are available in red varieties (from cabernet, merlot, syrah and petit verdot) and white varieties (from riesling and gewürztraminer).

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