InnoBev has received a US patent for WakeUp!, its plant-based alertness formula.
The patent describes a method for providing an “awakening effect” as well as for compositions of plant extracts that help improve well-being.
The WakeUp formula is designed to counteract post-lunch dip, the time of day when fatigue, drowsiness and foggy thinking can stunt productivity.
It can help provide a lift on slow mornings and evenings as well.
The non-caffeinated formula incorporates functional extracts of guarana, ginkgo biloba, and elderberry, and is sweetened by a low-glycemic fruit extract.
Four clinical research studies conducted with third-party partners indicated that WakeUp can help counteract fatigue and balance the body’s circadian rhythm.
““In randomized controlled trials, WakeUp was shown to overcome the post-lunch dip/morning inertia, and improve vigilance, focus, and work performance with no tolerance effect or the side effects, such as those associated with caffeinated beverages and other stimulants,” explains science and regulatory specialist Risa Schulman, PhD, following an expert scientific review of Inno-Bev’s formulations.
“In addition, when consumed consistently over a 30-day period, it could help improve brain function.”
Eli Faraggi, founder and CEO of Inno-Bev said InnoBev was originally sought only a solution to the post-lunch dip phenomenon.
“Following the first clinical study, we quickly understood that we had developed an effective, safe, and clinically supported way to improve wakefulness throughout the day,” he explains.
The company currently has two formulas: WakeUp, for dietary supplements, and Rhythm, for beverages.
Additional clinical research is being conducted on WakeUp by Giora Pillar, head of sleep laboratory at Israel’s leading science institute, the Technion Faculty of Medicine, Haifa.
The studies are scheduled to be completed in the third quarter of 2018.
Inno-Bev currently is seeking partnerships with US beverage and supplement companies.
“We believe our scientifically supported and ready-to-market approach will disrupt the energy category,” Faraggi states.
“Our business model includes joint-ventures and licensing of the Inno-Bev IP, either by application or by market segment. WakeUp also can be readily integrated into existing consumer brands.”
