About 83% of global consumers consider diet and nutrition important to wellbeing, which is greater than wealth or physical fitness, according to Greg Paul, global marketing director, Consumer Segments at DuPont Nutrition & Health.
He was sharing data from more than 14,000 consumers in 22 countries for an insight-driven research project designed to help manufacturers develop and market products in the health and wellness area.
The research was conducted with HealthFocus International.
“We have become increasingly proactive about our health, yet well-defined and decidedly varied segments still exist,” he says.
“Consumers portray diverse behavior depending on their place in the spectrum of health and wellness. The importance of learning the demands of each segment is critical to understanding what motivates food purchase behavior.”
