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Americas: IFF joins MIT Media Lab

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IFF has joined the Massachusetts Institute of Technology (MIT) Media Lab, which the latter supports 27 research groups and over 450 projects focused on designing the future.

Since 1985, the MIT Media Lab has combined a vision of a digital future with a new style of creative invention.

It has more than 30 years of innovation and 150 spin-off companies.

Research areas span from synthetic biology to new interface designs to bionic prosthetics to future cities.

“IFF, as the first sensorial innovator of flavors, fragrances and cosmetic actives to join the Media Lab,” said Nicolas Mirzayantz, fragrances group president.

“We are thrilled to find new ways to pioneer firsts.”