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Europe: Ferrero company to buy Fox’s UK biscuit business

CTH, a Ferrero-related Company says it will acquire Fox’s branded and retailer own-brand, including M&S, biscuit business from Northern Food Grocery Group Limited (NFGG) for an undisclosed sum.

The business being sold generated sales of approximately £157 million (US$203.178 million) during the last 12 months.

Based in the UK, NFGG is the maker of biscuit brands Fox’s and Rocky among others.

The business has a history in the British biscuits’ market going back to 1853, with a very strong heritage, brand awareness among consumers and leading positions in every segment of the biscuits’ category.

As part of the transaction, the Ferrero-related Company will take over two production facilities in Kirkham and Batley.

Through this acquisition, the Ferrero-related Company expects to increase its relevance in the rich and fine biscuits category, further to the previous acquisitions of Biscuits Delacre and Kelsen Group.

The transaction is subject to customary closing conditions and regulatory approvals and is expected to close in the next months.