Avoke has won Ganeden’s Probiotic Innovation Jumpstart program with entrant Daniel Karsevar taking home US$25,000 for Avoke to support the launch of the new vegan, avocado-based smoothie bowls with probiotics.
The program was launched by leaders at Ganeden to give back to the industry and help startups and entrepreneurs enter the probiotic market, which is expected to reach US$36.7 billion over the next five years.
After announcing it earlier this year, Ganeden evaluated many impressive entries to select three finalists for in-person presentations: Avoke, simplyFUEL and Red Lotus Foods.
Similar to Shark Tank, each finalist presented their probiotic food concept to a panel of industry experts, who then chose Avoke as the winner.
“Our goal for Probiotic Innovation Jumpstart was to encourage startups with unique ideas for novelty foods and beverages to join the probiotic space—an industry that has helped us grow exponentially throughout the years,” said Andy Lefkowitz, CEO of Ganeden.
“The line of AVOKE Spoonables is going to be a game-changer in the healthy snack category and we plan to put our full support behind this impressive company and launch.”
Avoke’s spoonable smoothie bowls come in four varieties: Berry Mint, Greens & Ginger, Spicy Carrot, & Coconut Curry and include half an avocado, two servings of fruits and vegetables, a toasted quinoa topping and one billion colony forming units of Ganeden’s patented strain of probiotic, GanedenBC30.
Each smoothie bowl will come packaged and ready-to-eat in a half avocado-shaped stackable cup that includes a pop-out, eco-friendly spoon.
The concept was created by two New York-based sisters as a fun and healthy alternative to yogurt and other plant-based beverages and snacks.
It will be the first avocado-based, probiotic smoothie in the market.
Ganeden and Avoke will work closely to finalize details for the upcoming launch, which is scheduled for this fall.
The Spoonables will join the more than 500 product stock keeping units internationally with GanedenBC30.
