Consumer packaged goods holding company, Post Holdings, plans to acquire privately-owned MOM Brands Company.
MOM Brands has more than 95 years of experience in providing high quality ready-to-eat (RTE) and hot cereal products.
It has a broad product portfolio, targeting the value segment in branded RTE cereal, private label, and hot wheat and oatmeal.
Post and MOM Brands together solidify Post’s position as the third largest provider of RTE cereal with a combined dollar share of approximately 18%, as measured by Nielsen for the 52 weeks ended December 27, 2014.
The two companies will together own a diverse portfolio of complementary RTE and hot cereal products.
This transaction significantly increases Post’s presence in the growing bagged and hot cereal segments and solidifies Post and MOM Brands’ leadership in the value segment of the RTE cereal category.
The transaction is expected to be completed by the third calendar quarter of 2015, Post’s fiscal fourth quarter, subject to customary closing conditions including the expiration of waiting periods under US antitrust laws.