The global natural colorants market is expected to grow at a compound annual growth rate of 6.51% over the period 2013-2018, according to the Global Natural Colorants Market 2014-2018 report by Research and Markets.
One of the key factors contributing to this market growth is the growing awareness about the ill-effects of synthetic colors.
The market has also been witnessing increasing demand from the confectionery segment of the food industry.
However, the degradation of natural colors could pose a challenge to the growth of this market.
The global natural colorants market is witnessing increasing use of natural colorants in confectionery products such as candies and chewing gums.
A gradual shift from the usage of synthetic or artificial colors to natural colors in the confectionery segment of the food industry is being noticed.
Several leading players are introducing new natural color products to cater to this demand.
For instance, Chr. Hansen A/S, a Denmark-based producer of natural ingredients for a range of industries such as food and nutrition and pharmaceuticals, has introduced a new line of natural blue color, which is derived from spirulina, for application in candies and chewing gums.
Such applications are expected to offer lucrative opportunities for vendors in the global natural colorants market during the forecast period.
According to the report, many drivers are contributing to the growth of the global natural colorants market, the most important of which is the growing awareness about the ill-effects of synthetic colors in food.
The usage of such synthetic colors has been linked to disorders in both children and adults.
This has, in turn, led to increased demand by consumers for natural products with natural ingredients.
