Chr. Hansen introduced a natural red color solution for fruit-on-the-bottom yogurt at the 2014 IFT Expo in June 2014 in New Orleans, the US.
The company says the ingredient remains in the fruit preparation, does not migrate from the fruit preparation and into the yogurt, leaving undesirable traces of colorant in the white mass.
The intense red shade provided by DairyMax Red 144 WSS is a result of its content of anthocyanin.
Anthocyanin is a natural color pigment found in various fruit and vegetables such as grape, elderberry, red radish, red cabbage, blackcurrant and black carrot.
Anthocyanin is allowed in Europe and the US for fruit preparation and dairy products.
Multiple stability tests have confirmed that products dyed with DairyMax Red 144 WSS keep their intense and visually enticing red hue throughout the production and storage processes.
