International Flavors & Fragrances launches Tastepoint by IFF, a new company that serves the middle-market customer in North America.
It represents the merger of David Michael & Co. and Ottens Flavors, two companies with long histories in the industry and reputations for outstanding service and products.
Tastepoint’s brand platform is based on “the perfect blend of heart and science” with a focus on servicing customers with the “can-do” approach of a smaller company, and backed by expertise traditionally reserved for companies with more global reach, states IFF CEO Andreas Fibig.
The new brand was officially unveiled at the Institute of Food Technology trade show in Las Vegas, Nevada, US.
