Healthy ageing is the single most important health category in the global nutraceutical market, according to a survey conducted for the Vitafoods Europe Conference 2016.
Researchers asked show visitors Vitafoods Europe 2015 the health categories were of most interest to them.
About 26% of respondents named healthy ageing, followed by digestive health (23%), cardiovascular health (22%) and weight management (21%).
Reflecting their importance, there will be a major focus on all four of these topics in dedicated sessions at Vitafoods Europe Conference from May 10-11, 2016 at Palexpo, Geneva.
The conference will run alongside the first two days of the Vitafoods Europe exhibition.
The event will share the latest results from a series of major EU-funded nutrition projects exploring three of these areas: weight management, heart health and healthy ageing.
Dr Jörg Hager, Head of Nutrition & Metabolic Health Unit at the Nestlé Institute of Health Sciences will chair a weight management session.
Professor Julian Mercer from the University of Aberdeen’s Rowett Institute of Nutrition & Health will outline findings from the EU-funded Full4Health study, which has been looking into the psychology of eating habits and how this influences consumer demand.
Meanwhile, Cargill and the University of Liverpool will present results from Project Satin – SATiety INnovation, an EU-funded study of nutrients and ingredients that promote satiety and could therefore help to curb obesity.
The session will include a practical focus on how the findings of the research can be implemented in the nutraceutical industry.
Next, UK’s Institute of Food Research will reveal findings from BACCHUS, another EU-funded project – pm how the bioactives found in food could offer cardiovascular health benefits.
The fourth EU-funded project to feature at the conference will be NU-AGE, a major healthy ageing research initiative involving a consortium of 30 companies and organizations from 17 EU countries.
