2016 is set to be the year of experimentation with packaging, pushing innovation and technology to create more personalised and differentiated products, says Canadean.
Becoming more digital
The rapid development of technology has recently brought the concept of interactive packaging, which plays into the trend of value-added packaging.
The rate of advancement is set to increase during 2016, with even smaller companies dipping their toes into the digital world.
Clean packaging
Sustainability remains a key factor when producing packaging.
However, recyclability is now more of an expectation, requiring brands to go the extra mile.
The trouble with providing environmentally friendly options is that consumers are generally reluctant to pay more for it.
The concept of ‘clean’ can be taken through to the design of the packaging also, as trends reveal the preference for simple or minimal designs.
Looking at size
In a time where brand loyalty is less prominent, brand owners must create and deliver packaging of the right size to meet the needs of the different customer circumstances, be it a family or an individual.
Looking at the sizes of milk cartons for example, whilst a family may require larger than is available, an individual would only need a fraction of the size.
Differentiation
Much market analysis is needed for differentiation within a competitive and full market.
The aim is to keep consumers on their toes, whilst considering feedback for maximum impact.
On-the-go packaging
With increasing consumer demands, flexibility of manufacturing is highly valued in creating various design and sizes.
Customer requirements can be met by offering dual packaged products.
Convenience and easy accessibility are the key points to address within this trend, whilst ensuring the correct materials are used without compromising the brand identity.
