Home Colors & Flavors World: Algatechnologies distributes natural astaxanthin in Mexico

World: Algatechnologies distributes natural astaxanthin in Mexico


Algatechnologies has established a new distribution arrangement that will enable its AstaPure natural astaxanthin to be sold in Mexico for the first time.

Ingredients from the AstaPure range are now available to businesses in Mexico’s thriving dietary supplements sector through local company NaturaExtracta, a subsidiary of the Arancia Group, which specializes in marketing natural extracts.

According to Euromonitor, sales of dietary supplements in Mexico will increase by 4% a year (CAGR) between now and 2020 to reach a value of US$1.25 billion.

In addition, Mintel data shows that 41% of all new dietary supplements launched in Mexico in the past year have a natural antioxidant positioning, demonstrating rising demand for such products.

Produced by Algatechnologies in Israel from Haematococcus pluvialis microalgae, AstaPure natural astaxanthin is a natural carotenoid rich in antioxidants.

It offers benefits in a range of areas, including cardiovascular, cognitive, eye and skin health, as well as muscle and joint function, immunity, and sports nutrition.

In addition to dietary supplements, the collaboration with NaturaExtracta means AstaPure® will also be available to companies in Mexico’s beauty and personal care market.