IFF has launched a branding initiative based on its 126-year legacy and ongoing commitment to discovery and pioneering firsts.
As part of the corporate rebrand, the company unveiled a new website, purpose statement, visual identity and refreshed tone of voice, all of which will help to spotlight its vision, imagination and innovative focus.
“IFF is a company that was built on a culture of exploration, and we have a long history of delivering groundbreaking firsts in the industry,” said Andreas Fibig, IFF CEO and chairman.
“Now more than ever, we want our outward face to reflect the values that we hold deep in our core.”
“Our new brand provides a platform for telling the story of our innovative work and our smart, curious and passionate team members.”
Reflecting the company’s Vision 2020 Business Strategy, the rebrand specifically supports the company’s Commercial Excellence pillar.
