Fonterra Brands New Zealand (FBNZ) is launching New Zealand’s first recycling program for yogurt pouches.
The Fonterra Pouch Brigade enables consumers to collect yogurt pouches and send them to recycling company TerraCycle, at no cost, where they will be upcycled into children’s pencil cases, or recycled into new products such as chairs and park benches.
“We know that pouches are hugely popular with kids. But we also know that Kiwis care about their environment and want to recycle their packaging waste,” said environmental manager Nic Bishop.
“For every 1kg of pouches we receive, we’ll give 100 TerraCycle points to a local community group, school, or a charity of the collector’s choice,” said TerraCycle New Zealand GM Anna Minns.
“We’re now in 21 countries around the world and our aim is to eliminate the idea of waste which is why we’re proud to be working with such a large company like FBNZ to support their sustainability initiatives.”
To recycle the Fonterra Pouch Brigade, consumers need to:
– sign up online
– create recycling bin and place it at your school, kindergarten, community group or at home,
– Collect the pouches and once your recycling bin reaches the 2 kg minimum shipment size, send it for free to TerraCycle. TerraCycle will then donate 100 TerraCycle points for every 1 kg of pouches to a local community group, school or charity of your choice
The first 25 brigades that sign up will each receive an Anchor Uno voucher.
The first 50 will go into the draw to win one of five upcycled products.
