Symrise presents discover beef, a range of authentic flavors with regional relevance for applications such as bouillons, soups, sauces, ready meals, instant noodles, and processed meat.
Using Chefs United culinary insights and its culinary network, the company understood the cultural context and secrets from the kitchens of the world – from street stalls to consumers’ homes and high-class restaurants. Supported through deep understanding of complementary flavors such as herbs, spices, vegetables, grilled and fried notes, Symrise can build unique and relevant culinary creations.
To transfer that global experience into long-lasting, high-impact beef flavors with culinary balanced taste profiles, the company sought to understand beef preparation methods.
To achieve this, its in-house chefs cook the culinary targets using the recipes from chefs around the world obtained from Chefs United.
In doing so they have better understanding of consumer expectations towards beef tastes within and across markets and applications.
By creating culinary taste profiles from these dishes, Symrise obtains sensory fingerprints for authentic and locally relevant flavor profiles.
A common language is also crucial to flavor development from these targets.
Symrise uses a global language that allows specialists around the world to communicate consistently both internally and externally.
The discover beef range also complies with regulatory frameworks and religious requirements in all key regions.
