Home Asia Pacific Asia Pacific: Vitafoods Asia 2015 offers preview of show highlights

Asia Pacific: Vitafoods Asia 2015 offers preview of show highlights


The notion of ‘food as medicine’ is increasingly prevalent across the globe, as consumers become more aware of the role their diets may play in the management or treatment of chronic diseases.

According to the Nielsen Global Health & Wellness Report published in January 2015, 75% of 30,000 respondents from 60 countries believe that they “are what they eat”.

Nearly 80% of them are actively using foods to forestall health issues and medical conditions such as obesity, diabetes, high cholesterol and hypertension.

At Vitafoods Asia in Hong Kong from September 2 to 3, 2015, the show will host more than 170 international exhibiting companies that will present ingredients and raw materials to at least 3,000 visitors from the region.

Innovative solutions include the following:

1. Chr. Hansen’s Mother’s 1st is a solution for pregnant and lactating women that is based on the company’s patent-pending Life Gel technology.

The technology combines probiotics and Omega-3 in the popular soft gel dosage form.

The soft gel formulation can sustain live probiotics for up to two years.

2. Taiwan-based Pacific Deep Ocean Biotech debuts its ‘Deep Ocean Minerals (DOM)’ liquid concentrate and powder at the show.

Extracted from deep ocean water that is siphoned from the Pacific Ocean at depths of over 600m, DOM is known to combat fatigue, enhance sports performance, and improve metabolism, making it a key ingredient in sports drinks, energy drinks, and nutraceutical products.

3. Belgian parapharmaceutical company, Eubage Health Innovation, introduces a unique enzymatic complex, Catalyst C89, to Vitafoods Asia 2015.

Specific for nutrition, Catalyst C89 increases the bioavailability of nutrients in food supplement formulations, allowing manufacturers to boost the efficacy of their products.

4. Australia-based Punish Natural Nutrition specializes in health and sports supplements of all-natural sources. Punish focuses solely on the area of weight management, bringing three of its ‘Skinny Bitch’ products to the show: a fat-burning, metabolism-boosting energy drink, weight loss capsules, and high protein meal replacement bars.

For the first time, Omega-3 experts at Global Organisation for EPA and DHA Omega-3s (GOED) will showcase the a GOED Omega-3 Pavilion.

The pavilion features the latest innovation and product development across all aspects of the Omega-3 value chain, including sustainable sourcing of raw materials, formulation technology, odor masking techniques, and encapsulation solutions.

There will be presentations on next-generation forms of Omega-3 and industry trends in Asia.

At the Global Market Theatre, show visitors can attend a series of complimentary sessions on ways to expand their businesses and enter the markets of China, Japan, Indonesia, Malaysia, Europe and the US.

These sessions as presented by experts from organizations such as EAS Strategies (Singapore), BrandHive (USA), and NSF International (USA).