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Asia Pacific: Two restaurant chains go digital with order taking

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Minor Food has partnered with TabSquare to introduce TabSquare’s SmartTab eMenu solutions in 30 of its restaurant outlets across five brands in Singapore.

Japanese restaurant chain Sushi Tei has also adopted the tablet-based table ordering solution across all its restaurants in Singapore.

“By implementing TabSquare SmartTab eMenu Solutions, our restaurants have achieved consistent customer service delivery, thanks to the innovative, end-to-end, front-of-house automation, which increases productivity of service staff,” said Arth Prakhunhungsit, CEO of Minor Food Singapore.

“Additionally, through TabSquare’s advanced analytics of transaction and interaction data, our restaurants now understand consumer behaviour and spending patterns; thereby successfully improving the restaurant’s efficiency and profit margin.”

“TabSquare eMenu Solutions makes it possible to introduce spontaneous, seasonal or promotional menus expediently and enables them to promote high value items, best sellers and specialties consistently,” said Chirag Tejuja, co-founder and head of sales at TabSquare.

Moreover the SmartTab allows the restaurants to harness the power of big data analytics for menu engineering, data-driven up-selling and cross-selling which can help to increase the average check by up to 10%.”

There are more than 200 restaurants across Singapore and Australia already using TabSquare solutions.