DSM Nutritional Products has opened a Nutrition Innovation Center for Asia Pacific as part of DSM’s new S$8.8 million (US$6.43 million) premises at Mapletree Business City in Singapore.
Fully integrated into a cross-functional 40,000 sq ft complex, the purpose-built facility brings together the company’s full range of marketing and technical capabilities under one roof to provide end-to-end value chain support for the region’s customers, through an unparalleled repertoire and speed of services.
It provides an inspirational environment designed to foster creativity in the development of innovative and appealing food, beverage and dietary supplement products.
“The Singapore Government is committed to supporting companies’ innovation and R&D activities,” says Dr Beh Swan Gin, Chairman of The Singapore Economic Development Board, who attended the opening event.
“DSM’s Regional Nutrition innovation Centre bolsters Singapore’s position as the choice location in Asia where consumer packaged goods companies can create and grow global products and brands.”
The center is an integral part of an expanded DSM Singapore office, alongside similar facilities located in China, Brazil, Switzerland and the US.
By extending its global network of innovation expertise, the new center anchors DSM’s status as the world’s premier nutrition solutions provider while enhancing its ability to address the needs of its regional customers, wherever they may be.
A key component of the Innovation Center is a customer brand-centric Co-Creation Hub, which will aid innovation and acceleration of new products and brands to market.
In partnership with the Healthy Marketing Team, international experts in consumer marketing, the Co-Creation Hub will deliver added value to DSM’s regional customers in nutrition marketing and branding.
Central to the Co-Creation hub is the FourFactors of Success brand acceleration system, a unique best-practice model developed by the Healthy Marketing Team which enables engagement with customers in a comprehensive product design process.
The combined approach spans trends analysis, opportunity scoping, idea generation, scientific evaluation, product design, technical development, proof of concept and execution, all in a center of excellence at the DSM location.