Celanese Corporation and its food ingredients business, Nutrinova, presented to show visitors of Food Ingredients Europe (FiE) 2013 the authentic taste of its Qorus sweetener system in a variety of beverages and yogurt.
At the show in Frankfurt, Germany in November 2013, Qorus was presented to enable food and beverage developers to balance sweetness and flavor while masking off-notes and delighting consumers.
“The Qorus sweetener system was designed in response to beverage developers’ concerns about the difficulty of blending various sweetener and flavor components and the lengthy time needed to bring products to consumers,” said Diana Peninger, VP and GM of Nutrinova, Celanese’s food ingredients business.
One of the first commercial products developed with Qorus is sinetta multivitamin juice-based drink from Sinalco.
“Our sinetta line of products boasts ‘100 percent Pure Taste’ and this was readily achievable utilizing Qorus in the multivitamin and pomelo products,” said Mongi Goundi, MD of Sinalco International Brands.
Nutrinova offered samples of sinetta multivitamin and sinetta pomelo in their booth alongside other beverages and dairy products.
Beverage applications
The first products in the Qorus portfolio, called Qorus Dolce, are intended for use in reduced and no-calorie beverages and dairy products such as milk and yogurt.
The Qorus Dolce 1000/1100 line is designed for 30-70% sugar reduction while the 2000/2100 line is intended for 50-100% sugar reduction in carbonated and still beverages, flavored waters, energy and juice-based drinks.
