The new bottle for the Encona ‘Taste Explorers’ range from Grace Foods UK – which includes favorites such as West Indian Original Hot Pepper Sauce and Thai Mild Sweet Chilli Sauce – is part of a refreshment of the packaging to help the brand stay competitive.
Slightly taller and narrower than its predecessor, the custom-designed squeezy PET bottles from RPC Superfos holds the same volume as before but is more visible on shelf due to a greater label surface.
“Squeezy bottles are ideal if you look for a clean way to dispense sauces,” says Sam Bidgood, brand manager at Grace Foods.
Grace Foods sells its products in both glass and plastic packaging.
In fact, the success of the Encona range began more than 40 years ago in a now iconic square glass bottle with the Encona brand embossed on the side.
This particular brand asset is perfectly reproduced on the squeezy bottle as well.
Overall, Sam Bidgood finds that the cooperation with RPC Superfos on the project has been excellent, including timing and delivery.
He points out that plastic packaging means cost savings, as there are fewer breakages and reduced transportation costs due to lower weight.
Also, a change in the pallet configuration means that the storage space can be used more efficiently.
