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Europe: Coveris reduces meat packaging by 50% for retailer

Coveris delivers a fully-circular skinboard tray for UK Plastics Pact’s fresh protein products.

Replacing hard-to-recycle black plastic trays with a printed Forest Stewardship Council or Programme for the Endorsement of Forest Certification cardboard base, Coveris’ vacuum skinboard format reduces the use of plastic by more than 50%, removing more than 50 tons of this material from consumer waste streams each year.

More sustainable from source, the packs offer a significantly lower carbon footprint and are made from over 75% renewable materials.

It delivers an improved end-of-life benefit through the combination of the existing vacuum shrink PE film with new recyclable board, as 80% of the pack is now widely recyclable under On-Pack Recycling Label guidelines, compared to the previously pack that has multi-layer base material, which is not recyclable.

Combining the premium look of a black tray with the recyclable benefit of a board base, the multi-purpose, fully printed base (up to eight colors high definition or conventional flexo) removes the need for additional printed components like lidding films and base labels to deliver a unique look and feel on-shelf.

Besides barrier properties and seal integrity, the pack has an easypeel open feature.

It is available across Morrisons stores in the UK across 14 of ‘The Best’ cooked meats lines including hams, chicken, turkey, beef and pork.

The pack was part of a six-month development process with Morrisons’ supply chain sector, illustrating how packaging manufacturers and retailers are strategically working together to deliver more circular solutions.