Consumers of skincare products are more interested in feeling healthy than looking younger or more attractive, according to a new report from Lycored.
Of 480 consumers in France and the UK surveyed, 14% said that appearing younger was one of their reasons for using skincare products, and 18% were motivated by a desire to look attractive.
By contrast, 79% said they used products to keep their skin healthy, and 62% said they used products to feel good about themselves.
The research also reveals high awareness of the importance of nutrition for skincare.
Consumers stated healthy diet (43%), avoiding too much sun exposure (22%), living a stress-free life (18%) and exercise (15%) as factors for healthy skincare.
“There has been a major shift from appearance to health, and from outside to inside,” said Zev Ziegler, VP of brand and marketing.
“Consumers understand that beauty comes from within and that healthy skin is about what you put into your body.”
“Because of these changing perceptions, the ingestible skincare category is increasingly important.”
Lycored also asked consumers which factors most influenced them when choosing a skincare product.
Affordability ranked highest (64%) but consumers also expressed a strong preference for naturality.
Fifty-six per cent of consumers overall – and 63% of those in France – said they were likely to be influenced to buy a skincare product if it was made from natural ingredients.
The company offers Lycoderm, a proprietary carotenoid blend for skincare supplements.
It combines natural lycopene, phytoene and phytofluene from tomatoes with carnosic acid from rosemary leaf.