With growing global demand for coconut-based products, Tetra Pak has launched an online version of its Coconut Handbook.
Providing an in-depth guide to the entire value chain of products made from this versatile and nutritious fruit, the Coconut Handbook has become a source of reference for more than 1,000 industry professionals since it was launched as a print-on-demand book in 2016.
“The Coconut Handbook draws on our 20-year experience in the category, as well as insight and research from our dedicated Coconut Knowledge Centre in Singapore,” says Samit Chowdhury, cluster marketing services director.
“In response to numerous customer requests, and in anticipation of continued growth, we are now making it available online.”
Coconut-based beverage products are gaining popularity, reports Euromonitor.
Between 2013 and 2016, packaged coconut water alone reports a compound annual growth rate of 22% in production volumes.
Still a young market, its growth is expected to continue at pace, driving global sales to an estimated US$3.4 billion by 2019.