DuPont Nutrition & Health and Happy Family Brands have developed Happy Mama Prenatal Probiotic Supplement for the infant nutritional supplements category.
The supplement is formulated for expectant mothers and infants with DuPont’s clinically tested probiotic, Howaru Protect EarlyLife premium ingredient range, which contains the probiotic strain L. rhamnosus HN001.
The supplement was the result of six years of clinical research and demonstrated significant reductions in cumulative prevalence of eczema and allergic sensitization.
“We are targeting our probiotics product line and innovation along the same lines as Happy Family with a customized approach,” explained Ole Danielsen, global marketing director, dietary supplements.
“We understand people have varying nutritional needs at different stages of their life.”
“Our probiotics have a clear individual benefit with scientific support for a specific target group.”
“It’s not a one-size-fits-all solution.”
With this same idea in mind, Happy Mama is the first probiotic product to address both the prenatal and postnatal needs of the mother and infant.
Battling allergies
A long-term double blind randomized placebo controlled clinical study of the L. rhamnosus HN001 strain supplemented women from 35-week gestation until six months after giving birth and infants from birth to two years of age.
The study showed 44% reduction in cumulative prevalence of eczema during the first six years of an infant’s life. The study also showed a significant reduction in cumulative prevalence of allergic sensitization.
