Frutarom Health BU introduces CitrOlive, a patented natural ingredient containing a formulation of olive and citrus extracts backed by extensive research of key phytochemicals, polyphenols and flavonoids, at SupplySide West 2017 in Las Vegas, US from October 7 to 8.
The company says CitrOlive supports overall cardiovascular health and protects against the hardening of the arteries, the underlying cause of most heart problems.
The benefits of CitrOlive result from its strong antioxidant and anti-inflammatory activity.
It is water-soluble and can be combined in functional food and drinks, dietary supplements and nutrition bars.
In a double-blind, placebo-controlled clinical trial performed at Murcia University, Spain, subjects received 500 mg/day of CitrOlive or matching placebo for 90 days.
The results showed a significant drop in triglycerides and oxidized low-density lipoprotein or LDL levels both considered prominent risk factors for cardiovascular disorders versus the placebo.
Moreover, acute toxicity studies have demonstrated the safety of the product, even when ingested in high doses.
““The Mediterranean Diet, with its abundant use of olive oil, has long been considered the gold standard for a healthy, nutritious diet and for decades has been clinically associated with a reduced risk for cardiovascular problems,” says product manager says Yannick Capelle.
“CitrOlive is an innovative and natural ingredient that delivers the phytonutrients of the Mediterranean Diet in a concentrated form.”