The booming US organic industry posted new records in 2015, with total organic product sales hitting a new benchmark of US$43.3 billion, up 11% from the previous year’s record level.
This also far outstripped the overall food market’s growth rate of 3%, according to the Organic Trade Association’s 2016 Organic Industry Survey.
The industry saw its largest annual dollar gain ever in 2015, adding US$4.2 billion in sales, up from the US$3.9 billion in new sales recorded in 2014.
Of the US$43.3 billion in total organic sales, US$39.7 billion were organic food sales, up 11% from the previous year, and non-food organic products accounted for US$3.6 billion, up 13%. Nearly 5% of all the food sold in the US in 2015 was organic.
There was significant growth for the industry in 2015 despite the continued struggle to meet the seemingly unquenchable consumer demand for organic.
Supply issues persisted to dominate the industry, as organic production in the US lagged behind consumption.
In response, the organic industry came together in creative and proactive ways to address the supply challenge, to improve and develop infrastructure, and to advocate for policy to advance the sector.
“The industry joined in collaborative ways to invest in infrastructure and education, and individual companies invested in their own supply chains to ensure a dependable stream of organic products for the consumer,” said the association’s CEO and executive director Laura Batcha.
“Despite all the challenges, the organic industry saw its largest dollar growth ever.”
“Organic will continue to be the most meaningful farm-to-fork—and fiber—system.”
Produce the gateway to organic
Organic fruits and vegetables retained its longstanding spot as the largest of all the major organic categories with sales of US$14.4 billion, up 10.5%.
The association says produce has always been and continues to be a gateway to organic.
It adds it is easy for shoppers to make the connection between agricultural practices used in the field and the fresh fruit or vegetables they bite into.
Almost 13% of the produce sold in this country is now organic.
The demand for fresh organic was most evident in the continued growth of fresh juices and drinks, which saw growth of 33.5% in 2015, making it the fastest-growing of all the organic subcategories.
The fastest-growing of the eight major organic categories was condiments, which crossed the US$1 billion mark in sales for the first time in 2015, on 18.5% growth.
Dairy, the second biggest organic food category, accounted for US$6.0 billion in sales, an increase of over 10%.
Dairy accounts for 15% of total organic food sales.
“Farm fresh foods—produce and dairy—are driving the market. Together, they account for more than half of total organic food sales,” Batcha observed.
“The organic market looks like a healthy plate.”
That said, Americans still like to snack, and more and more of us are snacking organically. Also seeing a big growth in sales in 2015 – and more than triple the level of just 10 years ago, was the organic snack food category, with sales of US$2.3 billion, up almost 14%from 2014.
Consumers are also incorporating more organic food into their total lifestyle.
Organic non-food products continue to gain in popularity.
Even though non-food products account for just 8.2% of overall organic sales, the almost 13% growth rate in the sales of organic non-food products outpaces the growth rate in organic food, as well as the overall growth of comparable products, primarily conventional, which inched up by 2.8%.
Growth in the non-food category was led by organic fiber, followed closely by organic supplements.
Challenges in the supply chain
Increased consumer demand for organic products in 2015 could also be attributed to greater access to these products from mainstream retailers.
As supermarkets, big box stores, membership warehouse clubs, and other outlets continued to up their organic offerings, organic options have become more available than ever before.
The growth in the organic market, however, did not come without continued challenges to the supply chain.
Dairy and grains were two areas where growth could have been even more robust in 2015 if greater supply had been available.
There is an industry-wide understanding of the need to build a secure supply chain that can support demand.
This goes hand-in-hand with securing more organic acreage, developing programs to help farmers transition to organic, and encouraging new farmers to farm organically.
