The Warsteiner Art Collection range of 330 ml shaped aluminum bottles produced by Ardagh Group has received a WorldStar award for using enhanced printing techniques to represent the work of six contemporary European artists.
They are printed in HD dry offset with sharp screens on a metal base at Ardagh’s specialist facility in Beaurepaire, France.
The application of solid covering colors on brushed transparent metal effects and gold tones help to convey the brand’s approach to use modern culture to attract consumers, and particularly a younger and influential target audience, throughout the more than 60 countries where the beer is sold.
