RiceBran Technologies (RBT) has shipped a nutricosmetics order to a large retail chain customer with more than 4,000 stores throughout the US.
The two new hand cream products formulated with rice bran oil were developed by RBT with the retail chain’s product development team.
Those hand creams will be available in a select number of stores immediately with a larger roll out anticipated to take place in 2016.
In addition to its 4,000-store footprint, the retail chain also sells its branded products through 30,000 additional independent retail locations.
RBT sees the nutricosmetics product category as a significant high margin growth opportunity and is in various stages of development with other high value customers for additional nutricosmetics product launches in the coming quarters.
Skin care products made with rice bran and rice bran oil are known to make skin appear younger, less wrinkled and more evenly toned.
Rice bran oil is naturally rich in nutrients such as gamma oryzanol, tocopherols and tocotrienols.
These nutrients can fortify skin cells and help protect the skin from oxidative stress.
Rice bran and rice bran oil have been used for centuries in cosmetic and beauty products in Japan dating back to the geishas.
Rice bran-based products are credited with providing more beautiful and younger looking skin, says RBT.
Today, the most beautiful women in Japan are still known as ‘nuka bijin’ or rice bran beauties.
