21Four potato chip flavors representing cities and towns across America have taken the snack aisle by storm this summer, competing for a chance to be the next Lay’s ‘Do Us A Flavor’ contest winner.
Following millions of consumer votes cast, Lay’s Southern Biscuits and Gravy flavored potato chips was hailed as the campaign champion.
Hailey Green, who submitted the idea for Lay’s Southern Biscuits and Gravy, will take home US$1 million grand prize or 1% of her winning flavor’s net sales through July 15, 2016 (whichever is higher).
Lay’s Southern Biscuits and Gravy flavored chips also will remain on store shelves following the completion of the contest.
“As we bring this year’s competition to a close, one thing is certain: America is a country full of amazing flavors,” said Jeff Klein, VP of marketing, Frito-Lay North America.
“We congratulate Hailey on her victory, and all of the fans who will continue to enjoy this winning flavor on store shelves.”
As a travel agent, Green has many opportunities to sample local flavors when exploring a new city.
She appreciates for each locale’s “homemade style,” because it reminds her of her childhood, filled with memories of eating southern food in her grandmother’s kitchen.
One of Green’s favorite dishes is biscuits and gravy — a recipe that was handed down in her family generation after generation.
This family-favorite also inspired her million-dollar winning potato chip idea.
The three runner-up finalists: Angie Fu from Irvine, Calif., who submitted West Coast Truffle Fries; Jeff Solensky from DuBois, Pa., who submitted New York Reuben; and James Wagner from Wichita Falls, Texas, who submitted Greektown Gyro each will receive $50,000 in prize money.
The Lay’s brand says it will look for opportunities to bring one or more of the three runner-up flavors back to store shelves for limited-time appearances following the completion of the contest.
