Healthy Choice, a brand of ConAgra Foods, has introduced a line of frozen meals made with all-natural protein and no artificial ingredients.
The Simply varieties are an extension of the brand’s Café Steamers line, which feature a steaming basket to unlock freshness.
The range has eight varieties containing various natural proteins, low carb options and unique flavors combinations.
Healthy Choice Simply Cafe Steamers are made with 100% natural protein and no artificial ingredients.
Senior brand manager Kat Hrabovsky says the new Simply line is being supported by a national, integrated marketing campaign that launches in late September, focusing on how the magic of steam transforms simple ingredients into vibrant and crisp vegetables, juicy 100% natural proteins and perfectly cooked grains in not more than four minutes.
