Canadian maple syrup producer 29 février is using labels for six varieties – light, amber and dark grades, and organic alternatives for each – for an array of fine culinary uses.
Supplied by digital ultra-violet (UV) -inkjet printing company Multi-Action Labels, there is text on a white background for product information, along with a no-label look ‘window’ that shows product contents.
When 29 février was launched in 2014, the labels used were originally screen-printed opaque white followed by digital toner process for black and green.
The brand owner sought a solution that offered higher productivity, lower label unit costs and ordering flexibility, in order to achieve supermarket listings in Canada, the US and Korea.
Multi-Action provided a single-pass printing and converting operation with eight-color 330mm (13”) wide SPGPrints Digital System Integration (DSI) UV-inkjet press.
The fully digital workflow reduced make-ready period to file handling, as the converter offers lead time of within 48 hours and even the possibility of same-day deliveries.
The converter could ensure high-impact and durable image reproduction, as the SPGPrints’ proprietary inks offer high scratch-resistance and, in white, an optical density of 93%.
Available in widths from 135 mm to 530 mm (5” to 21”), SPGPrints’ modular DSI printer offers the possibility of variable data, personalization, samples on-demand and maximum productivity of 700 m²/hour.
Standard features include intermediate inline light-emitting diode pinning, and a chill drum to enable stable, undistorted processing of heat-sensitive plastic substrates.
In addition to standard CMYK stations, users can specify or retrofit up to six print stations, including opaque white, orange and violet, spot colors and a digital primer to maximize substrate compatibility.
