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World: Convenience propels frozen food markets, finds report


The global frozen food market is expected to grow from US$218.41 billion in 2010 to US$261.50 billion in 2015 at an estimated compound annual growth rate (CAGR) of 3.7%, according to MarketsandMarkets.

Convenience is the major driving factor for the global frozen food market.

Consumers are looking for variety of food options that require minimum time for preparation.

Unorganized sector comprising unbranded frozen products remains the biggest challenge to the organized sector of branded frozen food products.

New product launches is one of the major trends followed by key industry participants such as Nestlé, Kraft Food, Ajinomoto and others to grab market shares of growing frozen market.

The major factor restricting the growth of the market are the existence of private labels; especially in Europe where they constitute around 40% of the total frozen foods market.

Anaylsis by country

US is expected to witness a moderate CAGR of 4% from 2010 to 2015 while the rest of the World (ROW) segment (which includes Latin America, Australasia and others) is expected to witness the highest CAGR of 4.7%.

In 2010, Europe had the largest share in the global frozen food market sales of $87.38 billion.

Germany is the biggest consumer in Europe with a share of 17% with a consumption of 6.04 million tons of frozen food.

The Asian frozen food market is expected to grow at an estimated CAGR of 3.4% from 2010 to 2015.

Japan leads the Asian countries in terms of frozen food consumption with 7.82 million tons in 2010.

Ready meals are the most expensive ones among the frozen food product categories and thus account for the largest market share of 40% in terms of revenue.

Frozen pizza is the fastest growing segment in the frozen ready meals segment with an estimated CAGR of 4% with the US expected to continue its dominance in the segment from 2010 to 2015.