Crown Embalagens Metálicas da Amazônia S.A. (Crown Brazil) is offering a 550ml beverage can that drink brands can use to leverage this culture of sharing and engage new consumers in Brazil.
The company is a a joint venture of Crown Holdings and Évora S.A. of Porto Alegre, Brazil.
For consumers, the larger volume format allows sharing of the beverage among consumers.
The container is still easy to hold as it retains the same diameter as a traditional 350ml beverage can.
The standard size enables it to be paired with Crown’s full range of beverage ends and allows drink manufacturers to serve the needs of a broader consumer base without requiring any investment in new filling and seaming equipment.
Since standard ends are compatible with the 550ml can, brands can choose to use regular ends or employ more innovative solutions, such as Crown’s SuperEnd beverage end, which reduces metal use by 10%, or the 360 End, which allows the entire lid of the can to be removed, turning it into a drinking cup.
Additional decoration, such as coloring or laser etching, can also be applied to the can tabs themselves, offering unique design options for brands seeking to engage consumers with special promotions or targeted messaging.
With the recent opening of a third beverage can line in Cabreúva, Crown Brazil now produces the 550ml format in three of its four can production plants across the country.
In addition to the new size, Crown Brazil manufactures 269ml, 310ml, 355ml and 425ml sleek style cans as well as standard 350ml and 473ml cans, offering a total of seven different sizes to beverage brands in Brazil.
