WILD offers a prism of intense shades for use in confectionery products: the Rainbow Range of concentrates and extracts is available in red, orange, yellow, blue, green and purple.
The company has made use of extraction technologies in processing the microalgae spirulina, particularly in creating greens, and a wide variety of green tones can be generated by combining it with safflower.
All of the shades are coloring foodstuffs and fulfill the growing consumer demand for clean-label products with natural ingredients.
The company says the market for colors of natural origin continues to grow.
Markets and Markets forecasts annual double-digit growth rates for the period from 2014 to 2019, both in Europe and around the world.
The demand for natural color solutions is particularly high in Germany, France, England, Italy and Spain.
The new color range is designed to develop particularly vivid natural shades for use in the confectionery industry, which is suited for fruit gums, coated tablets, and soft and hard caramels.
