A survey by Galaxy Research has confirmed that 75% of adult Australians embraced in a cultural ritual before taking the first sip of beer, according to Lionco.
It states the top beer drinking traditions include saying cheers (56%), shouting a round of drinks for friends (31%), pouring a drink for everyone in the group before themselves (31%), looking a drinking partner in the eye when clinking glasses (20%) and saying cheers in a different language (15%).
Women beer drinkers are more likely than men to say cheers, but guys are more likely to buy a round of beers for their friends.
The survey enlisted more than 1,000 adult Australians to find out about their approach to beer drinking rituals and experiences in the lead up to International Beer Day, a worldwide celebration of beer, on August 1, 2014.
About 92% of survey respondents said they have tried the local brew when overseas.
About 77% of adult beer drinkers have also experienced at least one iconic beer experience with traditions including toasting Australia Day with friends, adding some lime for the Mexican flavor experience or simply dropping into the local brewery while overseas.
Many intrepid Australian beer drinkers have also experienced an iconic beer tradition overseas, including enjoying a Guinness in Ireland on St Patrick’s Day (11%), attending Oktoberfest in Germany (11%), drinking a beer with ice in it to keep it cold in Southeast Asia (17%) and drinking a warm pint in the UK (20%).
