UK-based company Printpack was awarded first prize in the Label of the Year category at the UK Packaging Awards held in London on November 13, 2013.
Printpack’s winning entry was with Coca-Cola Enterprises’ Share-a-Coke labels, produced in partnership with three digital printers.
Coca-Cola’s campaign objective was to offer consumers personalized bottles and print 150 names on 500ml and 375ml bottle labels.
With the profile of personalized bottling raised across Europe, Coca-Cola believes this is the start of trend that will evolve in to even greater consumer intimacy with promotional branding.
“This was the largest global promotion ever undertaken by Coca-Cola with three-party engagement and Printpack’s technical expertise was critical to its success,” said Gregory Bentley, research and development packaging innovator Coca-Cola Enterprises.
“Through their close partnership with the digital printers they coordinated the project from concept to delivery and we are delighted with the finished results. It is fantastic news that the Share-a-Coke labels have been recognized by a major industry award.”
Printpack was also a finalist in the UK Packaging Awards’ Best Packaging of a New Product category with its high resolution gravure process that was used to produce Magnum, Cornetto and Mini Milk confectionary packs for Kinnerton Confectionery.
