Fonterra has made its first consumer sales into Puerto Rico, with the launch of its Anchor and Mainland brands into the market.
“Both the Anchor and Mainland brands are already successful in more than 20 countries across the Caribbean, and it’s exciting that we are able to continue rolling out our Fonterra branded dairy products into more countries,” says Fonterra’s director global consumer export Alexander Turnbull.
Puerto Rico has the highest dairy per capita consumption in the Caribbean, with demand currently sitting at approximately 443,000 mt and continuing to grow.
This demand is due to an increased focus from consumers on the benefits of high quality dairy nutrition.
Puerto Rico is a small, island state and relies heavily on dairy imports.
“Our research has shown that demand in the country for high quality butter, cream and cheese has grown by more than 10% over the past five years,” said Mr Turnbull.
“This coupled with the strong reputation of our brands across the Caribbean means the time is now right to enter the market.”