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Europe: Valio’s serve-ready pudding pack wins award

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A bespoke dessert packing solution developed by RPC Superfos for Finnish dairy producer Valio Ltd has been awarded a WorldStar 2016, organized by the World Packaging Organisation (WPO).

The pack, for Valio’s lactose free dessert Valio Eila cream pudding with fruit sauce, features a release mechanism to serve the pudding and sauce on a plate within seconds.

The consumer only needs to take off the sealed foil, turn the pot upside down and squeeze the bottom a few times.

This makes the pot break in three places, and as the air enters, the pudding and the fruit sauce come out gently.

The result is a decorative instant dessert on a plate and an enhanced consumer experience.

To win a WorldStar award, a pack must have won a national or multi-national competition, recognized by WPO.

In autumn 2015, RPC Superfos’ bespoke dessert pack was honored with a Scanstar in the Nordic packaging competition.