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Europe: RPC, client create DIY egg kit


RPC Design and RPC Bebo UK have created a pack kit for consumers to make a perfect soft-boiled egg in five minutes for Yowk, which the latter offers easy mealtimes and snacking on-the-go.

The bespoke-designed pack includes a pre-boiled egg, bread sticks, a spoon and seasoning. Consumers remove the lid and contents, leaving the egg, and fill the container with boiling water.

After five minutes, the egg is ready to eat.

The lid doubles as an egg cup, while the spoon incorporates a small sharp ‘tooth’ to remove the top of the egg.

Having invented the concept, Yowk brand owner The New Egg Company worked with RPC Design and RPC Bebo UK to perfect the ideal pack format.

RPC Design’s solution was a two piece pack thermoformed in polypropylene, compromising a round pot and snap-on lid.

The base of the pack incorporates a hollowed out section for the egg to sit in, while the ‘egg cup’ shape of the underside of the lid fits over the egg in the pack, ensuring it remains stable during transit.

Special attention was paid to the overall size of the pack to ensure the exact volume of boiling water is added each time.

This was critical as too little water would not heat the egg enough while too much would carry on the process and solidify the yolk.

The final pack shape is challenging to form and achieve a format that does not distort or deform when the water is added and which can be comfortably picked up and handled.

260116 rpc egg