HH Global has launched Lidd, a patented and innovative peelable lidding film solution for ready meals.
Eradicating the need for cardboard sleeves, the solution delivers major cost savings for brand owners while maintaining brand identity and reducing the environmental impact of food packaging.
Developed by HH Global in conjunction with Parkside Flexibles (Europe) Ltd., unlike traditional ready meal packaging, the Lidd utilizes a two layer laminated film construction to seal the product, and display printed marketing information – allowing branding on the upside and nutritional information on the reverse.
This approach reduces packaging weight by over 45% and packaging costs by at least 10%.
Lidd can be used ambient, chilled or frozen environment, on plastic, aluminum or paper/plastic tray combinations.
HH Global has been working with a major food group to introduce Lidd to product lines totaling more than 100 million units per year.
The associated packaging weight reduction from utilizing the HH Global product is expected to be 600 tons per year, with an expected cost saving of nearly $1 million per annum.
