Growing population, increasing disposable income, the availability of beer in various flavors, innovative bottled packaging and launch of new innovative packaging have an imperative role in the growth of beer market in Asia Pacific, according to a report by Reportbuyer.com.
It finds that the Asia-Pacific beer was worth US$154.91 billion in 2013.
With the advent of bars and restaurants and the relaxation in the rules and regulations related to brewing, the demand for the beer is anticipated to rise in the next six years.
This is due to the increase in disposable income and adoption of western culture in the region, as well as availability of beers of different flavors and tastes.
Rising population, particularly in China, India and Vietnam, is expected to boost the market during the forecast period.
Moreover, the increase in the number of restaurants and creative marketing strategies has supported the growth of the beer market in the past few years.
This trend is likely to continue throughout the forecast period.
Water, yeast, malt and hops are the basic ingredients used for manufacturing beer.
Various salt solutions are used for giving different characteristics to water, and thus influence the beer. Depending on the type of beer, it is either cooked in hard or soft water.
Several biochemical processes are carried out to convert grain to malt. Malting is done to extract starch from grains and this becomes the most important form of energy.
Hops give beer its bitter taste and aroma.
The unique chemical composition of hops has made it difficult to replace them with other additives as it would affect the quality of the beer.
Lager beer is prepared from bottom-fermenting yeast and ale, while porter and stout are prepared using top fermentation.
There are several types of beer such as premium, mainstream and economy.
Increasing population in the region and growing disposable income are the major factors driving the market at present.
The market is expected to see significant growth in the coming years as the demand for beer with different taste and flavor is expected to increase during the forecast period i.e. 2014 – 2020.
The beer market is volume driven market and thus demand and consumption varies significantly from one country to another.
While some of the most populous countries such as China, India and Japan among others have high per capita beer consumption in comparison to countries such as Laos and Sri Lanka.
