Kettle Foods is using RE:CLOSE from Essentra Tapes to promote its new Kettle & More range to consumers whilst also providing user-friendly pack reclosability to maintain freshness and support portion control.
The eight-colour printed tape can be seen on Lightly Salted Kettle Chips packs throughout retail outlets in the UK.
By working with Essentra’s Design Studio the tape delivers maximum on-shelf impact of the three new products within the latest snack range.
“The Essentra RE:CLOSE Tape gave us a great opportunity to interrupt the shopper journey with our NPD news,” says Daisy Scott, assistant brand manager at Kettle Foods.
“The tape was an effective way for us to reach existing Kettle Chips consumers and ask them to reassess their normal purchase.”
“We were extremely pleased with the impact of the tape on shelf and the ease of application.”
Easily applied to the existing vertical form fill and seal packaging lines with Essentra’s applicators, the 30 mm wide resealable tape incorporates an easy-to-use finger lift area that runs along both sides of its length, making it simple to lift away from the pack.
Once opened, the pack can be resealed using the tape, securing the contents and helping to ensure the chips freshness.
The tape also encourages a shelf-stand presence and with print capability, social media icons, prompts, seasonal messages and loyalty codes can be added to provide an additional opportunity for engaging with customers.