Home Bottling, Canning & Cartoning Europe: Smurfit Kappa package design wins award

Europe: Smurfit Kappa package design wins award

The Pressade La Fabrique à jus has won an Oscar de L’Emballage award for its convenience and ability to keep the product fresher for longer.

Smurfit Kappa developed the Pouch-Up packaging solution for Pressade to help with their goal of making juice a more integral part of the family breakfast routine.

The 3L package is designed to store easily with a tap for children to use without spilling.

The juice keeps fresh for three weeks versus four or five days for more traditional packaging for ambient juices.