The Pressade La Fabrique à jus has won an Oscar de L’Emballage award for its convenience and ability to keep the product fresher for longer.
Smurfit Kappa developed the Pouch-Up packaging solution for Pressade to help with their goal of making juice a more integral part of the family breakfast routine.
The 3L package is designed to store easily with a tap for children to use without spilling.
The juice keeps fresh for three weeks versus four or five days for more traditional packaging for ambient juices.
