Amcor Capsules and object identification company Selinko have launched InTact, a high-quality connected overcap to protect wines and spirits against counterfeiting and fraudulent refilling.
By using a near field communication or NFC smartphone or device to tap the chip embedded in the tag with the Selinko mobile application platform, any industry player or consumer can now easily verify the authenticity of their bottle.
The rise of the mobile generates new usages and habits (video chat, mobile shopping and contactless payment).
The Internet of Things (IoT) demonstrates a strong growth and the Gartner group announces 208 billion objects connected by 2020.
Wines and spirits will also be part of this IoT revolution, as The Institute of Master of Wine states 75% of Chinese consumers would rather purchase a wine with an anti-counterfeiting technology.
When it comes to IoT and secure payment, NFC is the leading enabling technology, as more than 330 smartphone models are already NFC enabled, finds ABI Research this year.
Amcor Capsules has developed a specific overcap to directly embark the NFC tag.
The qualitative decoration process and the discreet integration of the tag allow brands to maintain a strong and premium image.
InTact is a ready-to-cap solution that requires no change on the bottling line.
“Our priority was to facilitate the implementation of the capsule on our customers’ bottling lines,” says Arturo Martorelli, sales and marketing director of Amcor Capsules.
“This led us to integrate the NFC tag directly in the overcap.”
“Besides, the marketing managers appreciate the discretion of the solution that causes no disruption of the pack while maintaining a high brand image.”
Multi-services platform
Amcor’s connected overcap combined with Selinko’s platform enables wine and spirit brands to fight counterfeits.
Anyone tapping the overcap with an NFC smartphone can authenticate the bottle, verify its status (opened/not opened yet) and get information about the product (vintage, production, history, serving tips, etc.) as well as the brand.
Selinko’s platform also allows brands to better control their distribution network to detect gray markets by involving the end consumer as final controller.
The company provides unique consumer engagement services, while collecting real-time consumer insights.
InTact marketing services remain active even after the opening of the bottle to pursue the experience anytime, anywhere.
The level of security of the NFC tag can be adapted to the brand needs and budget: from no security for marketing engagement for instance up to bank-level security.
The Burgundy estate, Henri Rebourseau will adopt InTact technology on several vintages of his Clos de Vougeot wines.
The first Grand Crus connected bottles, equipped with InTact technology, will be available on the market first quarter 2017.
